The Greeks believed that morally good speaker made for a better orator. I'm not sure I fully believe this to be true. I think it is more important to be familiar with current society and culture and to simply have a good understanding about what you are going to speak about. I don't think listeners can always determine if a person is moral or not based on a speech they make. Especially if it is a very factual/informational speech.
If a speech is meant to persuade people to act on something or to believe a certain thing than it makes sense that some kind of goodness and truth would be necessary. I think people tend to respect speakers more if they have a history of goodness and are trustworthy. But, as we all know, some speakers who create an image of goodness and trust often end up being some of the most immoral people.
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